Life Science Marketing in Japan
Deep roots in Japan’s
life science market,
working for you.
BioAssociates is a marketing company that works only in the life sciences. Our core service is BioSurvey: market research with life science researchers in Japan. Tool manufacturers use us to understand and reach Japanese researchers, and market research firms use us as their Japan fieldwork partner. Every project is run by people who know life science research from the bench up.
We work in life science only: molecular and cell biology, immunology, genomics, regenerative medicine and drug discovery. Because we have done nothing but market to life science labs, we speak the language Japanese researchers speak.
Purpose-built AI and experienced specialists: fast, accurate and reasonably priced.
Fast
Our in-house AI streamlines BioSurvey questionnaire design, tabulation and reporting, as well as article production.
Accurate
Every AI output is checked by staff who understand the life sciences before it reaches you.
Reasonable
The time we save is reflected in what you pay.
Life science market research in Japan: BioSurvey.
BioSurvey is market research dedicated to the life sciences and answered by life science researchers in Japan. From online questionnaires to in-depth interviews, we deliver data you can base product development and sales decisions on.
Researchers at the forefront of Japanese life science take part in our surveys.
- Chiba University
- Hiroshima University
- Hokkaido University
- Institute of Science Tokyo
- Juntendo University
- Keio University
- Kyoto University
- Nagoya University
- The Jikei University School of Medicine
- The University of Osaka
- The University of Tokyo
- University of Tsukuba
- AIST
- Japanese Foundation for Cancer Research
- Kazusa DNA Research Institute
- National Cancer Center Research Institute
- National Cerebral and Cardiovascular Center
- National Institute for Basic Biology
- NIBIOHN
- RIKEN
- Tokyo Metropolitan Institute of Medical Science
- Daiichi Sankyo
- Eisai
- FUJIFILM Wako Pure Chemical
- Kaneka
- Ono Pharmaceutical
- Otsuka Pharmaceutical
- Sysmex
- Taisho Pharmaceutical
Examples of respondents’ affiliations in past surveys, in alphabetical order. Their listing does not imply any partnership with or endorsement by these institutions.
- 01
- Researcher needs and pain points
- Where experiments get stuck, and where the budget goes.
- 02
- How reagents and instruments are used
- Products in use, why they were chosen, what frustrates users.
- 03
- Competitor evaluation and purchasing
- Who decides, on what information, and how.
- 04
- New product concepts and pricing
- Test researchers’ reactions before you launch.
- 05
- UX research for websites and products
- Where researchers stumble when they actually use them.
Q3. Why did you choose the cell culture medium you currently use? Select all that apply.
Your marketing team in Japan.
We take on whichever part of reaching Japanese life science researchers you need, as an extension of your own team.
Life science tool manufacturers growing in Japan
We test your positioning with Japanese researchers, then turn your English product materials into accurate Japanese content that resonates with them. We work with your global team in English.
Talk to us about Japan →Market research firms looking for a Japan partner
Need Japanese life science researchers for a multi-country study? We field your questionnaire in Japanese with our researcher panel, run interviews and return the data to you, without ever naming your client.
Fieldwork in Japan →Companies short on life science marketers
Hand us research, content, email campaigns and advertising, as much or as little as you need.
See how we work →Life science marketing, from research to reach.
We confirm what researchers need through surveys, then reach them with scientifically accurate content and our own specialist media. No need to split the work between an ad agency and a research firm.
Life science marketing from research to reach, in one team
- 01 · Research
Confirm what researchers need
Researcher surveys and interviews reveal how products are used in Japanese labs and where needs go unmet.
- 02 · Content
Design content researchers trust
Built on the research and the literature, we create scientifically accurate Japanese articles and product materials.
- 03 · Reach
Reach researchers through BioMarket.jp
Our own life science portal delivers your message by email and advertising, and the response feeds the next campaign.
BioSurvey market research
Market research with life science researchers in Japan: research trends, product usage and UX research.
Learn more →AdvisoryScience Advisory Board
Spot consulting with researchers at the forefront of their fields.
Learn more →WritingPrecisionBio Writing · AI BioDraft
Life science and medical writing grounded in the published literature.
Learn more →DigitalDigital marketing
Email campaigns, content alert ads, native ads and web content audits.
Learn more →PublishingPublishing
Specialist books and science periodicals, planned and published in house.
Learn more →ImportImport and sales
Importing life science products and selling them in Japan.
Learn more →Trusted by companies across the life science industry.
Research tool and reagent manufacturers in Japan and overseas, and industry support organizations, rely on our team of life science specialists for their marketing.
- HMT Biomedical
- PHC
- Oji Holdings
- Sysmex
- Shimadzu
- Sinfonia Technology
- CellSeed
- Tosoh
- Japan Tobacco
- Nikkaki Bios
- Protenova
- Mitsubishi Gas Chemical
- Yamaha Motor
- Riken Genesis
- Agilent Technologies
- AB Sciex
- QIAGEN
- Corning International
- Sigma-Aldrich Japan
- BioStream
- Bio-Rad Laboratories
- Formulatrix
- Fluidigm
- Nihon Waters
- Merck
- Roche Diagnostics
- 10x Genomics
- GreenPharma
- Kagawa Industry Support Foundation
- Hamamatsu Agency for Innovation
- Japan Analytical Instruments Manufacturers’ Association
And many other companies and organizations.
- Representative Director
Yoshimitsu Obata
Led marketing for research tools at the Japanese arm of Applied Biosystems (now Thermo Fisher Scientific). A life science marketing consultant for more than 20 years, he has built a network of around 3,000 life science researchers.
- Scientific Advisor
Osamu Muraoka
Professor Emeritus and former Vice President of Kindai University, and former Dean of its Faculty of Pharmacy. An expert in bioactive natural compounds.
- Scientific Advisor
Shinobu Omi
Former Associate Professor, Laboratory of Disease Proteomics, Institute of Medical Science, The University of Tokyo. A leading authority on anti-peptide antibodies.
- Science Writer
Michael D. O’Neill
Editor-in-Chief of BioQuick News, writing and editing life science and medical articles for decades.
- Medical Writer
Roshini Beenukumar
A former molecular biology researcher and EMWA member who writes for the healthcare and biotech industries.
Life Science Marketer’s Blueprint: Research Tools (in Japanese)
Our guide to digital marketing strategy for the life science industry: market structure, how researchers buy, working with KOLs, content marketing and the use of AI. Written by Yoshimitsu Obata and published by BioAssociates.
From the first call to measured results, one team.
Like a lab notebook, we record each hypothesis and result, and carry what we learn into the next step.
- STEP 1
Discovery
We map your technology, your goals in Japan and the researchers you want to reach. Meetings are in English.
- STEP 2
Researcher research
BioSurvey confirms the needs and product usage in Japanese life science labs.
- STEP 3
Content and distribution
We create literature-based articles, emails and ads, and deliver them through specialist life science media in Japan.
- STEP 4
Measurement
We analyze the response and feed it into the next campaign and study.
Daily research coverage keeps us connected to Japanese researchers.
On our own portal, BioMarket.jp, we publish the latest life science research, market reports and expert columns in Japanese every day. Our relationships with the researchers and R&D staff it draws are the foundation of BioSurvey and everything else we do.
- Bio NewsNotable papers explained in Japanese, with their research background
- Market reportsAnalysis of business opportunities in life science markets
- Expert columnsDrug discovery, mass spectrometry, antibodies and more, by leading experts
- Technology and buying guidesPractical information that supports researchers’ product choices
- PodcastBio News, also in audio