Digital Marketing for Life Science Companies
Native Ads + Product Landing Page
Overview
A precise lead generation solution tied to BioMarket.jp’s specialist articles. Your ad appears automatically in the body of articles whose themes and keywords match the technology or know-how readers are looking into. It reaches motivated researchers who are searching for a solution, which spec comparison sites cannot do, and leads them smoothly to your website or product landing page without spoiling their reading.
Three features
- Contextual matching: ads are linked automatically to article keywords such as regenerative medicine, genome editing or exosomes, turning interest in the article into interest in your ad.
- Flexible destination: link to a product landing page on BioMarket.jp, or to your own website (any external URL).
- Low cost, long runs: JPY 20,000 per ad per month (excluding tax), ideal for long-term placement. As easy as pay-per-click, but inside specialist articles.
Categories and keywords
Your native ads and product pages can be linked to these specialist categories:
- Mass spectrometry
- Cell culture
- DNA sample preparation
- Bioseparation
- Transfection
- Research disposables
- Cell analysis
- Single-cell analysis
- Bioinformatics
- Antibody purification
- Genetic analysis
- Compound libraries
- Exosome analysis
- Protein analysis
- Bioassays
- Molecular imaging
- Biomolecular interaction analysis
- Natural product libraries
- Glycan analysis
- Contract development and manufacturing, and more
BioMarket.jp users are mainly R&D professionals who actively seek life science information.
Fees (excluding tax)
Native ads
| Placement | JPY 20,000 / month | Linked automatically to article themes and keywords, sending readers to your website or product landing page. No report is provided for this service. |
Product landing page (optional)
| Production | JPY 50,000 / page or edit it yourself for free | Free production of one landing page when you book JPY 100,000 or more in advertising at the same time. |
| Placement | Free | Book together with native ads. |
FAQ
- Can the ad link to our own website?
- Yes. You can link directly to any external URL, such as a product page on your website or a dedicated landing page.
- How are native ads displayed?
- They are linked automatically to article keywords (such as regenerative medicine or exosomes) and appear at suitable points in the article body, where researchers are reading closely.
- Can we start mid-month, and how is it billed?
- Yes. BioMarket.jp counts one month as 30 days. For example, a three-month run starting November 15 ends February 12, billed either in full at the end of November or monthly at the end of November, December and January.
- What products suit native ads?
- Research tools and contract services used for specific applications, especially those with distinctive technology or functionality.
- Won’t this compete with our own website?
- No, the two complement each other. Researchers who already know your product name go straight to your site, while researchers looking for a solution to a technical problem gather on BioMarket.jp articles. Native ads bring that second group to your site.
- Can we update the landing page ourselves?
- Yes. With self-editing you can update specifications and add or replace downloadable files such as catalogs at any time, free of charge.