BioAssociates
About BioAssociates
Company profile
BioAssociates Co., Ltd. is a marketing company that works only in the life sciences. Through market research, digital marketing and publishing, we help life science businesses grow and compete in Japan. We serve clients in Japan and overseas, and many of our international clients use us as their team on the ground for reaching Japanese researchers.
| Company name | BioAssociates Co., Ltd. (バイオアソシエイツ株式会社) |
| Address | 3F Mutsumi Bldg., 2-10-48 Kitasaiwai, Nishi-ku, Yokohama, Kanagawa 220-0004, Japan |
| Phone | +81-50-6869-4126 |
| Incorporated | November 17, 2006 |
| Capital | JPY 10,000,000 |
| Representative Director | Yoshimitsu Obata |
| Business purpose |
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| Clients (selection, in no particular order) | HMT Biomedical PHC Oji Holdings Sysmex Shimadzu Sinfonia Technology CellSeed Tosoh Japan Tobacco Nikkaki Bios Protenova Mitsubishi Gas Chemical Yamaha Motor Riken Genesis Agilent Technologies AB Sciex QIAGEN Corning International Sigma-Aldrich Japan BioStream Bio-Rad Laboratories Formulatrix Fluidigm Nihon Waters Merck Roche Diagnostics 10x Genomics GreenPharma S.A.S. Kagawa Industry Support Foundation Hamamatsu Agency for Innovation Japan Analytical Instruments Manufacturers’ Association and others |
Yoshimitsu Obata, Representative Director 
A marketing consultant in the life sciences for more than 20 years.
From 1990 he spent 13 years at the Japanese subsidiary of Applied Biosystems (now Thermo Fisher Scientific), where he led global marketing projects for cutting-edge research tools, including genetic analysis and protein analysis systems.
He founded BioAssociates in 2003 and serves as its Representative Director. Through BioMarket.jp he has built a network of around 3,000 life science researchers, and he uses it to follow research trends closely and help research tool manufacturers in Japan and overseas shape their marketing strategies.
He has also held many public roles: expert for the Ministry of Economy, Trade and Industry’s management support program for university spin-offs (2004), science and technology coordinator for Kagawa Prefecture’s glycobiology cluster project (2005), NEDO technology management advisor (from 2007) and overseas research specialist for JETRO’s RIT program (from 2008).
Osamu Muraoka, Scientific Advisor
Professor Emeritus at Kindai University, where he served as Vice President, Director of the Anti-Aging Center and Dean of the Faculty of Pharmacy. He became a scientific advisor to BioAssociates in 2019.
An expert in discovering bioactive compounds in natural products with novel methods and evaluating them scientifically, he advises on applying those findings to healthcare products such as pharmaceuticals, functional cosmetics and functional foods, bridging research and industry.
Shinobu Omi, Scientific Advisor
Former Associate Professor at the Laboratory of Disease Proteomics, Institute of Medical Science, the University of Tokyo, and a leading authority on anti-peptide antibodies. His many publications include Anti-Peptide Antibody Experimental Protocols (Shujunsha), the “Laboratory Tips” series in Cell Technology (Shujunsha) and Anti-Peptide Antibody Basics: Designing Antigens from Structural Information (Cell Technology special issue).
He became a scientific advisor to BioAssociates in 2015. He writes the popular “Antibody Stories” column on BioMarket.jp and advises clients on antibody development and disease proteomics.
Michael D. O’Neill, Science Writer and Editor-in-Chief, BioQuick News
Michael has written and edited life science and medical articles for more than 30 years. As editor-in-chief of BioQuick News, read in more than 160 countries, he has won the APEX Award for Publication Excellence, and he worked on Applied Biosystems’ award-winning publications, including BioBeat Online Magazine.
He earned a BA in biology (summa cum laude) from the State University of New York at Purchase and an MA in immunology and microbiology from Duke University, and studied English literature at Yale University. As editor of BioBeat Online Magazine at Applied Biosystems he covered landmark topics such as the sequencing of the human genome. In recent years he has followed the clinical potential of exosomes closely, reporting in depth on international conferences and research trends.
Roshini Beenukumar, Medical Writer
A molecular biologist turned medical writer, Roshini specializes in medical communications and marketing writing for the healthcare, life science and biotechnology industries. Her doctoral research examined cancer cell behavior using synthetic yeast.
A member of the European Medical Writers Association (EMWA), she focuses on communicating new ideas at the intersection of medicine and technology clearly and accessibly.
She holds a PhD in life sciences and genetics from the University of Cologne.