BioSurvey: Life Science Market Research in Japan
BioSurvey Marketing Research
What is marketing research for a research tool business?
Marketing research is research for selling a product or service. It aims to support sound decisions on the marketing questions you face as you bring a product to market.
For a life science research tool business, understanding overall market trends and the position of competitors lets you set the direction for product development and marketing. Discovering latent needs strengthens your competitiveness.
Research tool companies in Europe and the United States have long run marketing research before introducing new products and services. Gathering information in advance reduces risk and makes business results more predictable, and that matters all the more when the market is in another country.
Marketing research helps you offer products and services that match customer needs. With new research tools and methods appearing all the time, knowing where your competitors stand is essential to staying competitive.
Marketing research with BioSurvey helps you bring Japanese researchers the products and services they are looking for.
Typical marketing research with BioSurvey
- Market needs: market trends and the status of competing products and services
- Branding: the features users want and how your brand is perceived
- Sales promotion: price ranges, sales channels and promotional activities
- Targeting: who uses the product, their characteristics and purchasing behavior
- Marketing communications: media selection, trade shows and use of the web
About BioSurvey
Surveys of the end users of life science instruments and reagents, to uncover insight.
With BioSurvey you can grow your business with an accurate picture of what end users, the people doing life science R&D, need from instruments, reagents, consumables and contract services, and where demand is heading. See the BioSurvey page for details.
Two ways to use BioSurvey
Marketing research
Research for selling life science tools: aimed at sound decisions on the marketing questions you face before and during a launch.
UX research (user research)
Research for knowing and understanding the users of life science tools: aimed at understanding what users do and the thinking behind it.
The BioSurvey brochure (PDF) is available on request.